Slazenger traces its roots back to 1810, making it among the world’s oldest surviving sporting brand names. Best known for being among the top brands in making tennis equipment, it slowly expanded to creating equipment for other sports, including cricket. The company was founded by brothers, Ralph and Albert Slazenger. Even with its operations and products reaching other parts of the globe, the founders remained humble and would describe the company as a “rather small, friendly company, despite its international operation”.
The company had sponsored many big names in the cricket industry, including Sir Garfield Sobers, Denis Compton, Sir Don Bradman, and Sir Len Hutton. Today, it continues to be used and endorsed by some of the world’s top players such as Adil Rashid, Paul Collingwood, and Daniel Vettori.
Slazenger manufactures and sells a wide range of cricket equipment. The company sells a wide range of bats, shields and guards for various body parts, skills training equipment, and accessories. It also sells apparel, footwear, and luggage that players can use for the games or when traveling to a match.
The company takes pride in producing products that offer power, precision, and performance. Research continues and new product lines are created year after year to ensure that fresh, innovative, and improved products are available in the market.